Social media marketing techniques that don’t work for writers — or, at least, fail to make me want to buy your book:
- Create a Facebook profile for the hero of your debut novel. Tell nobody that the profile belongs to a fictitious character. Pretend that the profile belongs to an actual human being. Have your hero send me a friend request.
- Create a Twitter account in the name of the villain of your new mystery. Follow hundreds and hundreds of people in the hopes they’ll automatically follow back. Update the character’s status every three minutes with links to your author website.
- Send me an email that opens: “I think my boss is a serial killer. No, seriously.” Followed by the unsolicited first chapter of your NSFW novel. Followed by a request for a blurb.
I don’t know — maybe I’m crazy, but these techniques don’t work on me. Anybody else?