For future reference: stuff I don’t do on the blog

Lying for a Living is where I talk about writing, life, and, sometimes, crazed monkeys. This blog is my house party, and I invite everybody who’s interested to come in and join the conversation.

It’s not a billboard for rent, and neither is my reputation.

Recently I’ve received a number of requests to post articles or promote books by other authors. The people making these requests sometimes offer to pay me money. Sometimes they offer to reward me with “engagement” and “exposure.” I’ve also been asked to interview authors and publish features about them, and to review their books. So, for future reference:

1.  I don’t post ads on my blog.

2. I don’t post paid-for content on my blog.

3. I’m not a freelance feature-writer or book reviewer.

4. This is not a book blog. That is: the purpose of this blog is not to interview authors and post reviews. Many terrific blogs do that — this just isn’t one of them.

Publicists, marketers, and salespeople: Repeatedly requesting that I post your paid content will not convince me to do so. Especially when you promise “to pay handsom ($20).” This weekend, such a salesperson wanted to know my reasons for declining their out-of-the-blue requests. I replied: “Even if I posted somebody else’s article, I would never choose content from a source whose emails contain 12 errors in grammar, punctuation, and spelling. Doing so would damage my own reputation. Sorry.”

Authors: If you’ve hired a publicist who sends me marketing materials for your self-help book and asks when I can schedule an author interview, you’re wasting your money. Likewise, if your publicist’s strategy consists of having you write to people you don’t know, saying, “I’d love to work with you on the release of my memoir,” that strategy is likely to backfire. Especially when all the work would seem to be on my end — reading your book and then “posting about it however you’d like (review, blurb, article about a particular issue, etc.)” before “giving away the eBook (for free) to any of your readers who share the post on Twitter/Facebook/Etc. (Or any other kind of incentive you’d like to use.)” Because guess what? You’re not actually offering me your “clout.” You’re asking me to spend at least 20 hours promoting your book for free. Ain’t gonna happen.

5 responses to “For future reference: stuff I don’t do on the blog

  1. Thank you for this. Advertising of any kind is way out of hand. The less commercialism the better the product.

  2. I was going to say I’m shocked that people really do that, but then I remembered I’ve started getting emails from a variety of companies asking me to post pre-prepared content about things like haircare products and bowling equipment, in exchange for gift items (not even money) from them, on my blog about writing and fantasy. I just click “delete” without replying.

    • Alice, I usually click delete too. But lately some marketers persistently contact me. I doubt it’s effective for their clients. At a minimum it’s spammy, intrusive, and shows that they haven’t done any research about my blog at all.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s