When a novel is published, I suspect that a lot of people imagine the author kicking back on a chaise longue with caviar and a glass of champagne, relaxing because all the work is done. Maybe wearing fluffy slippers. In reality, while publication day is wonderful — a realization of years of hard work — it means the author actually rolls up their sleeves and gets to work in a new way. Publication means it’s time to really get the word out, and hoist the novel into the public eye, and snag people’s attention. Readers’ attention. And to hope that they’ll skip off to the bookstore or library to grab a copy.
With the publication yesterday of Heat 2, that meant I did podcasts, signed copies at my local independent bookstore, and spent hours on social media urging everyone to pick up the book.
I got some good reactions. Here are a few. I’m incredibly thrilled and grateful to have heard from Stephen King, Danny Trejo, and David Duchovny. And of course I love the vivid, kinetic tweet from my co-author, the inimitable Michael Mann.
I hope you’ll enjoy the novel, too.
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