Tag Archives: Reviews

How should writers engage with readers?

Recently I discovered what it’s like to speak to a room full of people and have my words reported online. At the New England Crime Bake, I was interviewed by Steve Ulfelder. We spoke for almost an hour, about the craft of writing, and suspense fiction, and what it’s like to be a writer nowadays.

Somewhere in that discussion, I said that I don’t read Amazon reviews. Ever. I used to, but ended up with heartburn. Some Amazon reviews are thoughtful, but plenty aren’t (“This book is so stupid” being the mildest example). After a while I decided that reading customer reviews on retail sites was obsessive, self-involved, and masochistic. I thought I conveyed that to the audience — I don’t read these reviews because it’s both narcissistic and painful. My time is better spent trying to write the best books I can.

A few minutes after the interview ended, I checked Twitter. To my surprise, people in the audience had live-tweeted many of my remarks. I was really pleased — until I saw that “I don’t read Amazon reviews. Period.” had generated pushback.

One person online countered with, “I do. I want to hear from readers. Period.” Another wrote, “When you’re first time authors like we are, we LOVE to hear from our readers!” And they added the hashtag #notjaded.

I didn’t expect that. It never occurred to me that people would take my remark to mean that I am too high and mighty to engage with readers. Or that I am so jaded that I can’t be bothered to care about the people who read my novels. First, I don’t consider reading Amazon reviews to be “engagement.” Customers who post reviews aren’t generally trying to engage with the author. Second, I love to talk to readers. That’s why I have comments on this blog. It’s why I am on Twitter and Facebook, and take part in conversations online. I answer emails from readers. I go to conferences and spend weekends talking to readers. I am a reader. So to say that any author who doesn’t read online customer reviews is ignoring readers… yeah, not exactly.

In one way, I think the Twitter kerfuffle was a case of people looking for an online argument. The woman who originally tweeted my remarks — the estimable Jane Friedman — later added a string of “In Meg Gardiner’s defense…” tweets, suggesting that I hadn’t actually expressed a disregard for readers. And I responded directly to the people who were complaining about my remark. Some replied to me. Others ignored me.

Yes, I love the irony.

In any case: I do love to talk to readers. Earlier today I asked online whether other authors think writers are obligated to read all online customer reviews. I got this response, from Ian Rankin:

Ransom River: BookPage review

BookPage reviews Ransom River:

“Rory Mackenzie thought she’d never return to her hometown of Ransom River, California; the small-town attitudes and prejudices conflicted too strongly with her more sophisticated worldview. Yet somehow, she’s back, and she has been drafted as a juror in a high-profile murder trial, a case with strong connections to organized crime and corrupt cops. When a video clip from a particularly bad day in court seems to show Rory colluding with masked criminals, she finds herself on the run from both the mob and the law, not knowing where to turn or whom to trust. And it’s gonna get a lot worse before it gets better!

“Gardiner continues to move from strength to strength; with a tightly crafted story and charismatic (albeit admirably flawed) new characters, Ransom River displays the talents of a top tier mystery writer at the top of her game.”

And yeah, now it’s time for me to jump on top of the piano and do the Snoopy dance.

On Criticism

A few weeks ago when People magazine reviewed The Nightmare Thief, Dana Jean asked:

Meg, do you ever giggle with glee about these things, or do you keep a stiff upper lip and do a lot of yawning?

Short answer: I giggle with glee, with relief, with joy, with a momentary abandonment of anxiety, with appreciation, with fists in the air. And the day I yawn at a good review is the day I’ll deserve to be chased into the wilderness by a mob brandishing pitchforks and torches.

Some writers say they they don’t care about reviews. That’s bravado. No writer is indifferent to the opinions of readers. As I wrote a while back:

“Writers hate bad reviews. Loathe them. We may tell people we never read them, or that we don’t care about them, but here’s the truth. We want worship. We want every review to fawn over us, gasp in awe, and basically lie down prostrate in weeping adoration of our work.

“But since that’s not how life works, we’d better learn how to shrug. Anybody who can’t take criticism should stay far, far away from publishing. Every writer faces rejection, red-penciling and ridicule. And no book will ever be to every reader’s taste.”

I’ve also written:

Two remarks I heard this summer have stuck in my mind. The first came from a friend of a friend in Texas, who asked, “Do people ever criticize your novels?” I broke into uncontrollable laughter and said, “Are you frickin’ kidding me?” People criticize authors all the time. I am fortunate in the extreme that my novels have received so many great reviews. But some critics have hated them, or me. Publication does not insulate a writer from complaint. It paints a big red target on your back.

The second remark was from an author whose debut novel has won raves and awards — but who, baffled and stung, asked in all sincerity, “Why do Amazon reviewers get so angry?” That’s harder to answer. The advice, from me and every other writer who’s been in print for a while, was: Do not read online reviews. They’re the digital version of graffiti scrawled in a high school bathroom. Stop reading them. Now.

Then I said: “How should writers deal with criticism? Consider the source, and its authority. Trusted editor = listen carefully. Jealous and angst-ridden creative writing classmate = tread softly and watch for daggers thrown at your back. Reviewer who sneers at your gender or nationality = brush them from your shoulder like dust. Anonymous troll = ignore. That’s often easier said than done. But it’s best to smile and take it and keep writing the best stuff you can. Take pride in your work, and remember: If they criticized you, it means they read your book.”

I stand by all of that. But sometimes it’s hard to ignore the darts. In the past few years:

  • A reader review of The Nightmare Thief accused me of “thieving.” Forensic thrillers, the reader alleged, belong to Patricia Cornwell and Kathy Reichs, so by writing about forensic psychiatrist Jo Beckett I was stealing “their” genre.
  • A professional critic commented that if Stephen King likes my work, it must mean he’s back on drugs. Classy.
  • The morning of my daughter’s wedding, I woke to a public message on a social media site telling me the ending to one of my novels was “really shitty.”
  • Ten minutes after I was given a national award, a blogger approached and informed me — plus my family and dozens of other people within earshot — that my writing had gone completely off the rails, lost its original promise, and degenerated into unreadable horror. While I was standing there with an award in my hands.

Recently I’ve also heard from readers who say they hesitate to buy a book if it has any mediocre Amazon customer reviews. That disheartened me. Some Amazon customer reviews are thoughtful, well-considered, and genuinely helpful. Others are pure trollage. And for readers to turn away from a book that’s been trashed by a troll — that is, trashed for pleasure, in bad faith, by somebody who simply wants to cause grief — depresses me. I’m fortunate that my novels have been reviewed by major newspapers and magazines. Other authors depend much more heavily on online customer reviews. Fifty lousy words from a reader with a nasty streak can adversely affect their sales.

Having your book called bad names is, of course, hardly the most stressful thing that can happen to a writer. Not long ago a commenter who disliked one of my blog posts threatened to have me arrested. But even that wasn’t a severe problem — the threat was absurd and baseless.

And if I ever feel tempted to succumb to anxiety or complain about a bad review, I’ll remind myself of what a really bad review can mean. I’m reading The Rest is Noise, Alex Ross’s Pulitzer Prize winning history of 20th century music. The chapter on “The Art of Fear” describes what happened after Stalin walked out on a Shostakovich performance:

Two days later, one of the great nightmares of twentieth-century cultural history began riding down on the nervous young composer. Pravda, the official Communist Party newspaper, printed an editorial with the headline “Muddle Instead of Music,” in which Lady Macbeth was condemned as an artistically obscure and morally obscene work. “From the first moment of the opera,” the anonymous author wrote, “the listener is flabbergasted by the deliberately dissonant, muddled streams of sounds.” Shostakovich was said to be playing a game that “may end very badly.” The last phrase was chilling. Stalin’s terror was imminent…

Puts “Your book sucks” in perspective.

The “Shostakovich ‘Affair'”… served mainly as the test run for a new mode of cultural control. Creative artists who displayed too much independence would be subject to vilification and reorientation, with the threat of censorship, imprisonment, or death offered as an incentive.

I’m extraordinarily lucky to be living and working where and when I do. And I thank all of you who read my work and who let me know you enjoy it.